The Brief

It was time to start believing in themselves and the great things that could be achieved if they embraced a new mantra of leading with confidence.

The Solution

We have always been attuned to the CEO’s love of music and this was a full-on Hip Hop event with an event called ‘Believe the Hype’. The programme was crammed full of external and internal speakers as well as breakout sessions, activities and collaboration sessions. There were live music performances, a hip-hop DJ and even a break-dancing troop who activated the conference. This corporate event won Best Brand Activation Event at the Business Awards UK.