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Delegates gathered outside, socialising under a marquee at a corporate conference.

Employer Brand

Building strong employer brands

Enhance your employer brand with Mocean.

The expectations of employees have changed in recent times. The job-for-life no longer exists, and we are now in a war for talent where the new generation of job-seekers have very different expectations and requirements. One of the most important aspects of the modern employee is a strong workplace culture.

Why is employee experience important?

At Mocean, we help build strong teams for a modern world. A good employee experience will bring employee happiness and a better company culture where employees feel empowered and energised to perform. As an employee engagement agency, we help create environments where teams are unified under the same values, vision and behaviours, working towards a shared purpose, which, in turn, improves the company culture and employee experience. This can also be defined in your employer brand.

Employer branding

Building a strong internal brand or employer brand is just as important as your external brand as it helps define what makes you different from your employees, and it’s what your employees buy into. Values and purpose make up a huge part of any internal brand. It makes your organisation unique and sets you apart from others – it’s this that defines the employee experience.

Employer brand. A woman engaged in a conference breakout session sat at a table at a corporate event.
Employer brand. A crowd of delegates lifting their arms in celebration at a corporate team-building event for charity and part of their ESG commitment.
Employer brand. An emcee stood on stage engaging delegates, and interacting with the audience at a punk themed corporate conference with event themed branding and stage set behind him.

Define your employee experience by building a strong internal brand. Through enhancing the values and purpose of your brand, employees can truly buy into your company culture.

Adding value to your brand

Employer branding is first and foremost a communication strategy to attract and retain talent, focusing on employees and potential employees through branding. It’s all about belonging to a company. Employer branding works together with your Employee Value Proposition (EVP). As an internal communications agency, we think differently and help you reimagine your EVP so you are getting the most out of it and your employees.

What value do you add to your employees?

Every company in the world has an EVP. Unlike employer branding, the EVP can be controlled and changed. It defines what life is like within your organisation, the true spirit of the business and how your employees see your company. It’s a bit like a deal – What are your employees getting in return for their commitment to your company? And what values and company culture is your organisation offering in return?

Sustainability

If sustainability plays a part in your employer brand, you will be interested in our in-house carbon report and measurement platform, SUSSED. This can support your creative projects from your latest internal comms campaign to your corporate events.

Let’s start bringing your values to life…

"Mocean (as ever) were brilliant, their team really understand how the little things can make a huge difference."

"A great event that has enhanced my commitment to the company."

"The hip hop theme for a corporate event was a bold choice and you totally pulled it off."

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