The Brief
The European marketing team seemed reluctant to use the recently installed enterprise social network (Workplace) so we were asked to devise an effective ‘software mobilisation’ event.
The Solution
We devised ‘Disrupt’ – the Vodafone Marketing Hackathon to be delivered virtually. This was an engaging and fun way to encourage uptake on the Workplace system and create great content for future use. We used our virtual live studio to deliver this.