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A crowd of people queueing up at two food trucks at a corporate conference.

Brand & Narrative

Corporate storytelling & brand development

Corporate storytelling techniques that work.

Your internal audience needs to know what you're all about - What's your story? Connecting with your stakeholders is vital to any modern business. Employees must understand their employer's values and purpose in order to fully embrace them. Customers must also feel a connection with your brand. We can assist you in effectively communicating with all stakeholders so that they feel empowered and loyal to your brand.

Fighting to get your message heard

Brand and narrative starts with communication, which has become a battlefield and capturing an audience’s attention is even more challenging. With busy lives, attention spans shortening and a desire for a quick burst of information, you need to make sure your messaging is on point, clear and easily understandable. Therefore, it is now more crucial than ever for brands to change the way they communicate to captivate, engage, and connect with their audience.

So how do we do this?

We’re big on telling a story – what makes your business unique? What’s your company’s purpose? What does your company stand for? Brand and narrative or corporate storytelling is an integral part of a company’s culture, alongside values, behaviours, leadership, and corporate events. We use corporate animation, filmmaking and strategic brand narratives to help tell your story effectively, ensuring consistency and alignment with other messaging and company culture.

What’s in a good story?

Perhaps you would like to discuss your recent ESG achievements, your diversity and inclusion initiatives, or your new employee recognition program. When told effectively, corporate storytelling becomes a valuable aspect of your company culture and engages your employees in the process.

Why do we do this?

Impactful internal communications can help employees feel informed, valued, and empowered which helps in achieving high performance. Understanding your people is key to leading by example and inspiring them. Leading teams toward high performance is an art form, and establishing a common purpose, vision, and goals through quality internal communications and events lays the foundation for high-performing teams.

Connecting with your Brand

Your brand narrative extends beyond internal communications. A strong brand strategy is the backbone of every successful comms or event, seamlessly weaving through every aspect of the physical experience and emotional connections from concept to execution.

What we do

At Mocean, we craft memorable brand narratives and deliver compelling brand values, messaging and immersive experiences that resonate with audiences long after an event ends. This is a powerful tool and leads to action, change, and growth. Our team of experienced storytellers, designers, and strategists works closely with you to create authentic connections that drive brand affinity and loyalty.

Brand strategy, brand narrative, and brand development with Mocean. We help you communicate with your stakeholders, forging connections and loyalty to your brand.   

Linking brand and narrative to an event

Every event we curate is underpinned by a compelling brand and narrative. Through immersive environments, interactive activations, or engaging content, we ensure that every element reinforces the brand message, making a lasting impression on attendees.

Return on your investment

We understand the importance of ROI. That’s why we employ a range of metrics to measure the impact of our events including attendee feedback surveys. By quantifying the success of our brand narratives, we continuously refine our approach, ensuring that each event surpasses the last.

As part of our creative suite, we offer our report and measurement platform, SUSSED. This gathers data about the carbon, waste and single-use items for a creative project, including your next brand and narrative one.

Let’s start telling your story…

"The hip hop theme for a corporate event was a bold choice and you totally pulled it off."

"The conference was a huge success, feedback from colleagues has been wonderful. It was well organised, well thought out and fun too. Thank you to the team!"

"I loved the branding and energy of the opening segment. It set us up for the two days."

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