What is Impact Mapping?
Impact Mapping is our way of forming a complete, 360-degree understanding of a business and the impact it has on society, customers and employees. We’re always surprised at how little research and planning companies do before implementing systemic or organisational change.
Our impact mapping service helps identify the direct impact on the greater world – beyond your turnover and profits. You might think that’s not important, but successful companies throughout the ages positively impact the world and its stakeholders.
Think of it as strategic story-mapping and mind-mapping. This will help you prioritise your actions and identify the changes that are needed to succeed.
What is the point of Impact Mapping?
Impact mapping gathers multiple viewpoints, experiences, and opinions from a variety of groups, including employees, investors, customers and the local community. Following the audit, you can fully understand what you need to stop, start and continue doing. This can lead to growth through innovation, cost savings or a complete change of direction.
And if you’re developing products and services, companies can often get caught out by forging ahead with development before they fully understand the need or problem that they are solving resulting in longer hours and cost.
How do we complete an Impact Mapping audit?
Impact mapping is about combining tools to gather information and sentiment about a business. Using multiple tools we will help create a 360 picture of the impact the business has.
Align your business activities with your overall business objectives to better roadmap decisions through impact mapping, joining up communication gaps and enhancing collaboration so you are able to respond dynamically to change.
We use a number of processes to gather the information:
- Leadership focus groups and one-to-ones
- Employee focus groups and one-to-ones
- Surveys
- Customer interviews
- Press articles
- Voxpop videos etc.
We will include all stakeholders…
- Staff
- Customers
- Investors/shareholders
- Community
- Planet
What is the output?
We generate a full detailed report of the various sessions alongside an executive summary. We also make sure that our impact mapping service takes the complex set of complex data gathered (from a number of sources) and makes it easy to digest with simple, top-level visual reports.
This is detailed primary research which makes it hard to argue with. This makes deciding actions and what to do next more straightforward because opinions are left at the door and you can focus on factual data.
In addition to this primary research, we can also provide tangible data on the carbon usage on a project, such as impact mapping, with our in-house report and measurement platform, SUSSED.
Let’s start bringing your values to life…
